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Week 9: Interactive Learning Activity
9.1 Learning Outcomes:
Outline the differe
Week 9: Interactive Learning Activity
9.1 Learning Outcomes:
Outline the different methods of segmenting a market.
Describe how firms determine whether a segment is attractive and therefore worth pursuing.
9.2 Action Required:
Chapter Name: Read Ch-10 “Marketing Research” from Dhruv Grewal and Michael Levy (2022) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.
9.3Test your Knowledge (Question):
Discussion Question #1: Tamimi Markets has a great new customer appreciation program with the name “Tamimi Rewards” (https://tamimimarkets.com/). These programs collect purchasing data and build consumer profiles. How can supermarkets such as Tamimi use these data to create value for the firm and consumers? Discuss briefly.
9.4 Instructions
Answer this question in test your knowledge section.
Post your answer in the discussion board using the discussion link below
(Week 9: Interactive learning Discussion)
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