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1. You are an advertising executive. Select a product and write a new advertisin
1. You are an advertising executive. Select a product and write a new advertising campaign for it. Here is what your report should cover:
a. How do you tap into popular consciousness in order to persuade consumers to purchase the product or service?
b. How do you use Maslow’s Hierarchy to influence consumers to purchase the product or service?
c. How do you tap into left-brained and right-brained people to influence them to purchase the product or service?
d. How would you use pathos, ethos, and logos in order to persuade consumers to purchase the product or service.
e. The report should be written according to MLA formatting standards and should be approximately 500-750 words or 1-2 pages double-spaced.
Assignment Model
I. Introduction
a. Attention Getter
b. Background of Product
c. Thesis
II. Point 1: Tapping into Popular Consciousness
III. Point 2: Utilizing Maslow’s Hierarchy
IV. Point 3: Utilizing Left-Brained and Right-Brained Models
V. Point 4: Utilizing Pathos, Ethos, and Logos
VI. Conclusion: Restate thesis using different words and Call to Action
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