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Assignment: Create a social media crisis plan. You need to consider when your so
Assignment: Create a social media crisis plan. You need to consider when your social goes right or wrong (crisis management). Consider the following situations and develop a plan to address the issues specific to your business/brand.1. A post that was meant to be lighthearted or funny has unintentionally caused offense. This could be for any reason, including bad timing. How will you deal with going viral in a way that could damage your brand?2. Someone posts about your brand and their post (not yours) goes viral, in a positive way. How do you capitalize on the situation?3. Someone posts a public complaint about your brand. What do you do to handle the situation? Consider public and private solutions.For each, explain how you, your staff, or someone else in the company should deal with the situation. Include rationale for this solution. Why is this appropriate for the situation and for the brand?
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