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attached is the assignment and my previous assignments building up to this assig
attached is the assignment and my previous assignments building up to this assignment it should provide a good starting point.
1
Assignment: Marketing Analysis
The purpose of this assignment is to integrate the knowledge and skills learned in the course by designing a tour program and a marketing plan.
Directions
Part I: The Report
Design a tour program and marketing plan for the Ohio sub-region(Northeast) you have been studying as a destination with properly selected attractions and activities. The program and marketing plan should be designed for:
• Three days in May
• A group of travelers no larger than 12 people
• The travelers must have a high degree of homogeneity and be clearly defined
• Travel cost and miscellaneous logistics should not be concerned
Format your tour program and market plan as a written report (approximately 1500 – 1800 words) that that addresses the following criteria:
1. A brief introduction to a travel program design.
2. An analysis of the travelers. Imagine a target market. Be insightful and creative, so your designer travelers are specific and distinctive. Describe the travelers according to their demographics, lifestyles, attitudes and opinions, and psychographic traits in meaningful details.
3. A marketing analysis based on Stanley Plog’s suggestions: include a review of Plog’s strategies, discuss how you would use the following four tools to draw your target travelers:
• media
• messages
• graphic images
• keywords
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