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Choose an official extension of a media franchise that you’re familiar with, suc
Choose an official extension of a media franchise that you’re familiar with, such as a film, TV season, comic, or novel and analyze its paratexts using concepts discussed throughout the class. Your analysis should focus on either:
official marketing/promotional paratexts (trailers, posters, web marketing, publicity, packaging and bonus features, etc.)
official merchandising paratexts (clothing, toys, free swag, exclusives, product tie-ins, etc.)
For example, you could analyze the promotional campaign for the upcoming Star Wars: Outlaws video game, or merchandise and clothing licensed to promote the animated Garfield movie.
Spend time closely examining as many examples as you can find, and consider these kinds of questions as you develop your thesis: What narrative, economic, and cultural functions do these paratextual materials serve? How do they frame the primary text they are attached to, and shape audience expectations or interpretations? What aspects of the main text do they highlight, and what do they leave out? How are they situated in relation to the wider media franchise, and how do they negotiate “difference and deference” (Johnson)? What connections do they establish between different parts of the franchise?
Your analysis should be grounded in concepts we’ve discussed in class, in particular the weeks on paratexts, franchise media production, and media mix, and should directly reference the course readings to demonstrate your understanding. Additional sources outside of the course readings are not required but may be helpful as you develop your ideas.
This should be structured as an academic essay with a thesis related to the role of paratexts in media franchises. Make sure to pay attention to the particular formal and aesthetic properties of your chosen paratexts and analyze a few specific examples to illustrate your observations. (You may want to focus on a recent case study so that you can access the relevant paratexts easily.)
Cite your sources properly and include a Works Cited page. Submit as a PDF (double-spaced, 12pt Times New Roman, 2.54cm margins) via Quercus.
Source:
1. https://henryjenkins.org/blog/2013/11/media-mix-is-animes-life-support-system-a-conversation-with-ian-condry-and-mark-steinberg-part-one.html
2. https://variety.com/2020/biz/features/covid-19-wonder-woman-1984-minions-1234823228/
3 and 4 are in the files
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