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COMPETENCIES
3083.1.1 : Integrated Business Skills
The graduate applies the comp
COMPETENCIES
3083.1.1 : Integrated Business Skills
The graduate applies the competencies from across the business core curriculum, demonstrating the ability to lead the implementation of the mission, strategy, and goals of an organization.
INTRODUCTION
For this task, you will create a report on the competitive position of the company from your completed Marketplace Simulations business simulation referenced in Task 1.
You must receive confirmation that you successfully passed Task 1: Business Performance Report before submitting Task 2: Competitive Analysis of this performance assessment.
SCENARIO
As a leader in your business, you are responsible for reporting to other stakeholders about the competitive position of your business during its first six quarters. Your report will provide an analysis of strengths, weaknesses, opportunities, and threats (SWOT) facing the business. It will also address the competitive position of the business in the marketplace and organizational goal setting.
REQUIREMENTS
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The similarity report that is provided when you submit your task can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Tasks may not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt).
Provide a written report containing the following:
Note: It is recommended that you use the attached “Competitive Analysis Template” to structure this report.
A. Conduct a SWOT analysis of your business in the simulation by doing the following:
1. Identify one strength, one weakness, one opportunity that has not been met, and one threat that has not been resolved. The SWOT analysis should plausibly reflect the simulated business at the end of Quarter 6 of the simulation.
2. Justify each strength, weakness, opportunity, and threat from part A1 based on information from your business.
B. Analyze the competitive position of your business in the business simulation by doing the following:
1. Incorporate three strategic line graphs from the “Market” section of the strategic graphs in the final quarter (i.e., Quarter 7) of the simulation into your report.
Note: Refer to the supporting document “Accessing Strategic Line Graphs” for information about accessing these graphs. You must be in Quarter 7 of the simulation to access the final strategic line graphs, which cover Quarters 1–6.
2. Analyze how specific events and decisions in your business simulation led to the outcomes shown in each of the three strategic line graphs from part B1.
C. Provide recommendations for the future by doing the following:
1. Suggest one SMART (specific, measurable, achievable, relevant, time-bound) goal for your simulated business for the next one to three quarters (Quarters 7–9).
2. Explain why the goal from part C1 was suggested, including how the goal addresses specific needs of the business.
D. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
E. Demonstrate professional communication in the content and presentation of your submission.
File Restrictions
File name may contain only letters, numbers, spaces, and these symbols: ! – _ . * ‘ ( )
File size limit: 200 MB
File types allowed: doc, docx, rtf, xls, xlsx, ppt, pptx, odt, pdf, csv, txt, qt, mov, mpg, avi, mp3, wav, mp4, wma, flv, asf, mpeg, wmv, m4v, svg, tif, tiff, jpeg, jpg, gif, png, zip, rar, tar, 7z
RUBRIC
A1:SWOT ANALYSIS
NOT EVIDENT
The submission does not identify 1 strength, 1 weakness, 1 opportunity, and 1 threat for the simulated business.
APPROACHING COMPETENCE
The submission identifies 1 strength, 1 weakness, 1 unmet opportunity, and 1 unresolved threat for the simulated business; however, 1 or more of these aspects are not plausible or do not plausibly reflect the simulated business as of the end of Quarter 6.
COMPETENT
The submission identifies 1 strength, 1 weakness, 1 unmet opportunity, and 1 unresolved threat that each plausibly applies to the simulated business. The SWOT analysis plausibly reflects the simulated business as of the end of Quarter 6.
A2:SWOT JUSTIFICATION
NOT EVIDENT
A justification for the strength, weakness, opportunity, and threat identified in part A1 is not provided.
APPROACHING COMPETENCE
The justification for the strength, weakness, opportunity, or threat identified in part A1 is not logically supported or is not based on the performance of the business in the simulation.
COMPETENT
The justification logically supports the choice of the strength, weakness, opportunity, and threat identified in part A1 based on the performance of the business in the simulation.
B1:STRATEGIC GRAPHS
NOT EVIDENT
The submission does not include 3 separate strategic line graphs.
APPROACHING COMPETENCE
The submission includes 3 separate strategic line graphs; however, 1 or more of the included graphs are not from the “Market” section in the final quarter of the simulation.
COMPETENT
The submission includes 3 separate strategic line graphs from the “Market” section in the final quarter of the simulation.
B2:COMPETITIVE ANALYSIS
NOT EVIDENT
An analysis of how events or decisions in the simulation led to the outcomes shown in each line graph from part B1 is not provided.
APPROACHING COMPETENCE
The analysis of how events or decisions in the simulation led to the outcomes shown in each strategic line graph from part B1 is not plausible or not logically supported.
COMPETENT
The analysis of how events and decisions in the simulation led to the outcomes shown in each strategic line graph from part B1 is plausible and logically supported.
C1:SMART GOAL
NOT EVIDENT
The submission does not suggest a SMART goal for the business.
APPROACHING COMPETENCE
The submission suggests a goal, but it is not properly constructed as a SMART goal or is not relevant to the business in the simulation.
COMPETENT
The submission suggests a properly constructed SMART goal that is relevant to the business in the simulation.
C2:EXPLANATION OF SMART GOAL
NOT EVIDENT
The submission does not provide an explanation of why the SMART goal was suggested.
APPROACHING COMPETENCE
The submission explains why the SMART goal was suggested, but the explanation does not show how the SMART goal logically addresses specific needs of the business.
COMPETENT
The submission explains why the SMART goal was suggested and shows how the SMART goal logically addresses specific needs of the business.
D:SOURCES
NOT EVIDENT
The submission does not include both in-text citations and a reference list for sources that are quoted, paraphrased, or summarized.
APPROACHING COMPETENCE
The submission includes in-text citations for sources that are quoted, paraphrased, or summarized and a reference list; however, the citations or reference list is incomplete or inaccurate.
COMPETENT
The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.
E:PROFESSIONAL COMMUNICATION
NOT EVIDENT
Content is unstructured, is disjointed, or contains pervasive errors in mechanics, usage, or grammar. Vocabulary or tone is unprofessional or distracts from the topic.
APPROACHING COMPETENCE
Content is poorly organized, is difficult to follow, or contains errors in mechanics, usage, or grammar that cause confusion. Terminology is misused or ineffective.
COMPETENT
Content reflects attention to detail, is organized, and focuses on the main ideas as prescribed in the task or chosen by the candidate. Terminology is pertinent, is used correctly, and effectively conveys the intended meaning. Mechanics, usage, and grammar promote accurate interpretation and understanding.
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