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Hello, I’m doing a marketing analytics class and I need help with a paper. The i
Hello, I’m doing a marketing analytics class and I need help with a paper. The instructions are below: Task 1: Read the following article:
Task 1: Read the following article:
Article: Wilson, Matthew. March 26, 2020. The rise and fall – and rise again – of Abercrombie & Fitch, Business Insider.
https://www.businessinsider.com/history-of-clothing-brand-abercrombie-and-fitch (PDF file will be attached below)
As an external marketing analyst, you were to collect and analyse relevant data to help the company address how they can improve customer’s online sales experience during the pandemic.
List 15 features (independent variables) that could be helpful in predicting online sales (dependent variable), also elaborate on your selected features, i.e. what they really are, including the data type (quantitative / qualitative).
Task 2: If all 15 features identified in task 1 are included in a multiple regression model, the model / analysis is likely too complex.
What are the potential problems in running a multiple regression with all 15 features of your choices in a model?
To avoid the potential problems per your answer to the above question, the regression model could be limited to only include the top five features (independent variables) that could predict the online sales, what are your top-five features? Also, justify your answers.
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