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OTHER: AI SOCRE IS 100 PERCENT
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PREVIOUS PAPER INSTRUCTION
OTHER: AI SOCRE IS 100 PERCENT
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PREVIOUS PAPER INSTRUCTIONS (#567834499): (2) Advertising Messages (Maslow’s Hierarchy of Needs & Theory of Motivation or Uses and Gratifications Theory)
We live in a culture that is saturated with advertising messages. To become more media literate and protect ourselves from the pervasive influence of this saturation, we need to understand more about how advertisers design and execute their ad campaigns. Even more importantly, we need to understand the digital tools that advertisers are using to shape our beliefs, attitudes, and behaviors. And perhaps most importantly, we need to reduce their influence enough so that we can understand what our real needs are for products and services rather than uncritically accepting what advertisers tell us our needs should be.
Watch: What if advertising was honest? Sylvester Chauke, TED@BCG, November 2023Links to an external site.. After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with “honest ads” that do right by the planet and encourage people to think twice before buying. https://www.ted.com/talks/sylvester_chauke_what_if_advertising_was_honest
The deduction algorithm follows three steps: begin with an observation, (2) identify a relevant general principle, and (3) use the two premises (observation and general principle) and reason a conclusion.
Here’s an example of the deduction algorithm with advertising and pet owners:
Observation: There are a lot of different types of advertising about owning a pet. Some of the ads focus on pet care (food, insurance, etc.), while others seem to focus on the emotional feeling and attachment (like ads showing sick or lamed animals).
General Principle: People care about their pets.
Conclusion: If people can care about their pets, then they may be able to care about the welfare of other animals that may be in crisis or threatening extinction. Therefore, pet owners may be more inclined to donate to causes surrounding saving animals.
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