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Please read the “Beleza Natural” case from the course pack. Also, please watch t
Please read the “Beleza Natural” case from the course pack. Also, please watch the following supplementary videos:
Note: the password for all videos is: kcp2019
Introduction to Beleza:
The Company: https://vimeo.com/341371966
Customer Value Proposition: https://vimeo.com/341374238
Customers: https://vimeo.com/341375480
The Customer Experience: https://vimeo.com/341375818
Company Culture: https://vimeo.com/341376093
Your assignment:
You must recommend one of the 7 actions outlined at the end of the case (e.g., franchising, mass media ad campaign, etc.). Please justify your choice while appreciating the trade-offs that you make by recommending this action (you should acknowledge the merits and limitations of other choices while arguing in favor of your choice). Provide evidence from the case, videos, and your own knowledge to support your recommendation.
Your submission will be graded by the quality (i.e., clarity, reasoning) of your arguments in favor of your choice and against other choices. While some actions have more merits, no action is necessarily wrong.
Also, style and grammar are important.
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