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Sports Marketing Homework 4 Spring 2024—Due May 2
50 possible points
Submit on C
Sports Marketing Homework 4 Spring 2024—Due May 2
50 possible points
Submit on Canvas
You need to write at least 2 full pages.
There is an automatic 10-point deduction if you write less than 2 full pages.
The Instructions
Use 1-inch margins.
Use a 12-point font
Use double spacing.
Do not repeat my questions in your writing.
Do not add extra spaces to your homework.
Save your work as Last Name SM Hwk 4 (Example, Garza SM Hwk4.doc).
Do not submit Pages files; if you use Pages, submit your work as a PDF.
Write your name, the course number, and the assignment name in the top left of the assignment (Example, Juan Garza, SM Hwk4).
Spell-check your work.
The Assignment
Study the PDF from Infillion, “The New Sports Fan.”Infillon – New-Sports-Fan Research Report-2024-.pdf
Actions
Open this document with ReadSpeaker docReader
Thoughtfully and thoroughly answer each of these questions.
Q1—Study pages 1 to 7. Describe facts and ideas in the section titled The Changing Nature of the Sports Fan. Describe how the study identified sports fans in the section, Meet the New Sports Fans.
Q2—Study pages 8 to 15. Describe facts and ideas in the section titled Trends for the New Sports Fans. Describe ideas and facts from this section, including Underdogs Rising, sports that popular among different audiences, sports going from niche to mainstream, and the Rising 5 sports.
Q3. Study pages 16 to 21. Describe facts and ideas in the section titled Streaming Showdowns. Describe ideas and facts from the report related to how consumers use different streaming platforms, the types of content they stream, how they churn, and what factors are the highest priorities when deciding to use a streaming platform.
Q4. Study pages 22 to 27. Describe facts and ideas in the section titled Constant Contact. Describe facts and ideas in the report related to why young people want more content, how and why young people want to bet on sports, and how young people want digital content.
Q5. Study pages 28 to 35. Describe facts and ideas in the section titled Fandom 360. Describe facts and ideas in the report related to how live sports are a lifestyle for some fans, sports tourism, how Las Vegas is betting on sports, and how sports are a bucket list experience for some fans.
Q6. Study pages 36 to 39. Study section titled Winning Sports Fans. Describe and discuss how someone working in the marketing of sports or marketing consumer products through sports can succeed in persuading people to become a fan of their sport or consumer brand.
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