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The “Field Guide to Human-Centered Design” from IDEO (https://www.ideo.org) arti
The “Field Guide to Human-Centered Design” from IDEO (https://www.ideo.org) articulates the
design thinking process in the following phases: Inspiration, Ideation, and Implementation.
You can develop a new product, a new service, a new process, or even a completely new business model of
your choice as part of your design thinking project. You could also improve an existing product, service, process,
or business model. Describe an iterative design thinking process based on the “Field Guide to Human-Centered
Design” within the framework of a topic of your choice. This approach will move you through three main phases:
inspiration, ideation, and implementation. By going through these three phases in sequence, you will develop a
deep understanding of the groups and individuals you design for, and you will find out how to integrate what you
have learned into an opportunity and a new solution. You will also develop and test your ideas.
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