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3rd year, UK University, Module: Innovation Marketing Management In no more than
3rd year, UK University, Module: Innovation Marketing Management In no more than 1500 words (main body) critically discuss how the New Product Development process of an innovative product may affect its overall product life cycle and determine its performance through its useful life. Please use recerences and citations to support your paper as well as appendices wherever needed. In your answers you may refer to real examples of companies or products that managed to excel in their target markets and extend the useful life of products through innovation.
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