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Description
Develop your Customer Analysis Plan for the brand product that you s
Description
Develop your Customer Analysis Plan for the brand product that you selected in Phase 1 (apple Iphone is what was chosen).
Research and create psychographic and demographic profiles with at least 3 bullet points for each section for the 5 customer profiles that you developed in Phase 1. Add this information to your Customer Analysis Plan.
Continue to add supporting details, information, and research to the following sections of your plan, including the following:
Section I: Company and Brand Information
Write at least 100–300 words for this section.
Section II: Customer Profiles
Profiles should include at least 3 bullet points each for the demographic and psychographic sections. For each customer, add a narrative of at least 100–300 words describing your customer profiles and why these customers match your brand.
Section III: Ad Campaign
Include at least 2 ads from the brand’s existing campaign. Include at least 2 of your own ad recommendations.
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