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Illustrate an understanding of contemporary topics in marketing relating to theo
Illustrate an understanding of contemporary topics in marketing relating to theories, models,
research methods and empirical phenomena;
Analyze and assess published journal articles in the field of marketing;
Discuss contemporary marketing phenomena and practices;
Design an adequate empirical research approach for an analysis of a contemporary topic in
marketing.
Emperical Data is necessary
There needs to be primary research and data collection including an analysis of the following topic:
Cross-Cultural Marketing Challenges in a Global Economy:
Description: Investigate how global brands tailor marketing strategies to different cultural contexts and the effectiveness of these adaptations.
Research: Compare marketing campaign performances across various cultural regions using sales data, brand awareness metrics, and customer feedback.
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