Order from us for quality, customized work in due time of your choice.
Research
companies and find an example where a company uses A/B testing.
2.
Research
companies and find an example where a company uses A/B testing.
2. Write a short paper on that company – at least four pages but no more than five single-spaced
pages in total (not counting references), using Times New Roman font style and
12 point font size – and include the following information:
Components
to be graded (total
possible = 50 pts):
1. Was student’s name included? Were
directions followed?
At least four pages but no more than five single-spaced pages in total (not counting
references), using Times New Roman font style, and 12 point font size (3 pts)
2. Name
of the Company –
was the name of the company given, including the industry? (2 pts)
3. Label
the paper using the following parts:
a. Introduction
– does the report include a description of the business and purpose of the business
(example: does the company provide a product or service to customers, also
define the target customer) as a background and introduction to why the company
would be doing A/B testing. (10
pts)
b. Purpose
– is the purpose of A/B testing clearly defined? In other words, is the
problem statement clearly defined? Is the objective of A/B testing defined? (10 pts)
c. Description
of the A/B Testing – were details of the A/B testing adequately described so
that the reader was clear on how the A/B testing/study was conducted? How was
the study designed? How many
groups? Define the treatment group? What was the controlled group? What was the variable under investigation; in
other words, what was observed and recorded in the study and was that variable
numerical or categorical? For example,
in a marketing study, you could measure sales (numerical variable) or number of
customers who purchase (counting the number of Yes’s in a categorical
variable). Recall if we are looking at a
treatment group and a controlled group, we could look at a numerical variable
for each group by looking at bivariate histograms (covered on Test 1); when
looking at a categorical variable, we looked at bivariate pie charts (also
covered on Test 1). Also after
Test 3, we will cover the inferential
approach to each of these through a pool-variance t-test and a chi-
squared test of independence,
respectively. (10 pts)
d. Results – were the results of the study and the subsequent
decision(s) or conclusions of the company concisely given? (10 pts)
e. References
– were adequate references given so that the reader could find additional
information pertinent to the paper. (5 pts)
Order from us for quality, customized work in due time of your choice.