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1. In many markets, a new entrant might consider a strategy that provides poten
1. In many markets, a new entrant might consider a strategy that provides potential customers with a product or technology that is ″good enough″ rather than ″superior″ to existing options. Describe the key tests that a disruptive strategy must pass in order to stack the odds for success in its favor. (An example would be Southwest Airlines deciding to compete against United Airlines.) Use the word ″ambivalent″ in your answer
2. A new firm creates websites and electronic commerce strategies for small businesses. Describe the essential elements to be included in its service product.
Requirements and Format
Length: not to exceed four (4) pages double-spaced, typed, 12 pt. font, 1” margins.
Your case study submission must follow the APA format
Case study must be original content written in your own words, i.e., from your thoughts, insights, reflections, ideas, and analysis, but supported with e-text materials and/or outside sources to substantiate, validate your thoughts.
All phrases and para-phrases must use in-text citations (APA style) and with full references on the reference page.
Research materials should be high-quality sources such as those available through the library′s online databases.
Supplementary materials (such as tables, figures, screenshots), can be present in appendices that are not included in the page limit, but their contribution to the report should be integrated within the main text.
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