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AIDI Model Free Tutorial – https://youtu.be/_ZnsQJKBw5M
Using A(ttention), I(nte
AIDI Model Free Tutorial – https://youtu.be/_ZnsQJKBw5M
Using A(ttention), I(nterest), D(esire), A(ction) is a commonplace marketing tool for many businesses. Consider your assigned business. Pick one product or service your company offers. Apply AIDA to it in order to formulate a sales email. This assignment must be typed as a document (no pdfs) and submitted to the drop box as a file copy. For the product / service you choose, complete the following tasks:
Task 1
Describe the product / service you are using for this email. Include a picture, if one is available. Summarize who might use this product / service (your audience / customer).
USE A PAGE BREAK TO SEPARATE TASKS 1 AND 2.
Task 2
Use AIDA to create a sales email (should be in email format: to, from, subject, single spaced with double space between paragraphs, greeting, closing):
A: Create a sales email that attract audience attention to the product / service. Use at least one tactic from page 230.
I: Generate audience interest. Use at least one appeal from page 231.
D: Stimulate audience desire to buy the product / service. Use at least one tactic from pages 232.
A: Promote audience action. Use at least one tactic from page 232.
Textbook: Guffey, Mary Ellen and Dana Loewy. Essentials of Business Communication. 12th Ed. Boston: Cengage. ISBN-13: 9780357715048
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