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There are many debates about the best way to evaluate media content. While many
There are many debates about the best way to evaluate media content. While many focus on issues of aesthetics or narrative, media scholars Newcomb and Hirsch provide us with another way to evaluate media content – as an example of a cultural forum. The purpose of this assignment is to explore whether you feel media content has the responsibility to operate as a cultural forum for our society, as well as to identify contemporary examples of this cultural forum in the media landscape.
In lecture we discussed Newcomb & Hirsch’s concept of a cultural forum, which argues that media should operate as a space where important social issues are discussed and worked through. Since media texts can reach anyone in the country or world, they bring us together in ways that other communication cannot. And since media has this capability, Newcomb & Hirsch believe it should be used to address the issues that impact all of us. Remember, they think that the primary way for us to evaluate media should be in terms of how well that media text addresses social issues and concerns. While this is true for journalism to a degree, Newcomb and Hirsch believe that this criterion should be applied to all media texts, even the ones we use for escape or enjoyment.
Do you think media has an obligation to society to serve as this sort of space? What would that cultural forum look like in contemporary society? Are there media texts that currently operate according to this model, and if so, which ones? What makes these examples representative of a contemporary cultural forum? How does social media operate or not operate as a contemporary cultural forum?
Each essay should be at least two pages, double-spaced with one-inch margins.
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