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My Campaign/Organization (Please use this for the assignment): The industry that
My Campaign/Organization (Please use this for the assignment): The industry that I have chosen is the Food Industry. My client is Olive Garden, and my popular influencer is Keith Lee (He’s from TikTok). The campaign we will be launching is a new build-your-own baked pasta and stuffed bread.
Milestone 2: Plan Pieces 1 – 4.
For this part, you will need to complete the following pieces. These pieces should be directly related to the organization and campaign you selected two weeks ago.
Executive Summary
Analysis of Competition and Previous Advertising by the Client
Description of the Target Audience
Concise Statement of the Objectives
In order to assist you through this process, a detailed document has been attached to this assignment. This document will provide you with guidance and resources to successfully accomplish the tasks outlined in Milestone 2.
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