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We have a group assignment and my part is the Target audience for Costo in Brazil. Basically, we are planning to enter the Brazilian market as a Costco. My work is who is going to be the target audience if we enter the Brazil market such as local businesses/restaurants, and housewives. You can use some sources. Target audience / STP – PLEASE!!! use the main STP framework. STP: STP marketing is an acronym for Segmentation, Targeting, and Positioning – a three-step model that examines your products or services as well as the way you communicate their benefits to specific customer segments.
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