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Section 1: Summaries for the Articles
Provide a summary in 3-4 paragraphs for ea
Section 1: Summaries for the Articles
Provide a summary in 3-4 paragraphs for each article. Your group needs three summaries (one for each article). Remember that I should be able to understand each article based on your summary only.
Note for Section 1:
Submission of summaries only will get one point for each summary. For example, if your group submits three summaries only, all your group members will get 3 points for the assignment.
I cannot post the textbook articles on Canvas due to intellectual property issues.
You can see the last slide of each chapter lecture notes (i.e., PPT) to find the article(s) you are supposed to read in the next chapter.
Choosing a not assigned article(s) from another source (i.e., not from the list and/or not from the assigned chapters) will get a 0.
Section 2: Relevance of the Event(s)/Article
After each summary, provide the relevance/influence of the event(s)/article to international marketing concepts and how international marketers can utilize your relevance in their international marketing efforts. (You should address the relevance and utilization for each article meaning 3 relevancies and 3 utilizations.)
Relevance (at least 2 quality paragraphs): Address how the key event(s) in each article are relevant to international marketing concepts covered in class. Specifically, consider the relevance to specific marketing research techniques, emerging markets, and entry strategies.
Address how international marketers can utilize your relevance in their international marketing efforts (at least 1 quality paragraph).
Note for Section 2:
You should address each relevance and utilization for each summary. This section requires your deeper understanding and application of marketing concepts covered in class to the current event/article. Therefore, your deeper understanding of marketing concepts is critical for this assignment (Do not repeat the summary!).
Organization
Provide the names of all your group members.
Provide the title for each article.
The whole assignment should be at least 3-5 pages in length (double-spaced, Times New Roman, and 12-font only).
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