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Organic Valley, which is an organic food brand and independent cooperative of or
Organic Valley, which is an organic food brand and independent cooperative of organic farmers based in La Farge, Wisconsin, United States. Founded in 1988, Organic Valley is the nation’s largest farmer-owned organic cooperative and one of the world’s largest organic consumer brands. The organization is interested in expanding their international market for lactose free products, primarily yogurt and milk (Organic Valley, n.d.).
The company has approached you to help them select one region or country to expand to and the method of entry to that region or country. Their target regions and countries (just pick one) are the Middle East, South America, Russia, India, Zimbabwe, Netherland, Japan, Iraq, Qatar, Kazakhstan, and Romania.
They need to know which region or country has a higher potential for market growth for lactose free dairies and why and also the best approach to enter the market—export products there, build production facilities in the region or country, or build production facilities somewhere near the region or country, and how to manage logistics based on the region’s or country’s characteristics.
Content Structure and Requirements
Title Page
Title of the paper (your choice)
Name of the author (your name)
Email address of the author
Class name
Professor’s name
Date
Content Structure
Introduction:
Briefly state the name of the region or country that you have selected for the company to enter, its population size, its average household income level, its political and legal index, and the size of the dairy industry there.
Briefly discuss export and import restrictions in that country.
Country and Dairy Data and Analysis:
Use graphs, data, or tables to show the growth pattern of the dairy industry in that country and state whether the industry is growing or declining.
Use data to show the size of the lactose free dairy market there. Does it exist? Is it growing?
Recommendations:
State the name of the region or country that Organic Valley could enter to sell its lactose free, and list the reasons that make the country most suitable for their lactose free products.
State the best method of entry (export or manufacture) and why. What makes that country attractive (or unattractive) for dairy production?
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