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Background
As the newly elected Director of Marketi
Topic: Ethical Marketing
Background
As the newly elected Director of Marketing at of Walmart – USA, design an Ethical Marketing Strategic document for the marketing team. ( the use of memo format)
Overview of the assignment
Research into the concept of Ethical Marketing and address the following:
1 Provide brief background (introduction) of the concept of Ethical Marketing.
2 Formulate an Ethical Marketing document for Walmart – USA. The document must cover:
Product offerings and production of the products
Place of distribution and/or selling point
Pricing
Promotion
3 summary and conclusions
Requirements
Required activities
1
Cover page
2
Introduction
3
Provide brief background (introduction) of the concept of Ethical Marketing.
4
Formulate an Ethical Marketing document for Walmart – USA. The document must cover:
product offerings and promotion of the product.
place of distribution and /or selling point
pricing
promotion
5
Summary and Conclusions
6
Use 1.5 spacing, 12 point and Arial/Times New Roman
7
Provide a full reference list and appendix (if any) and intext citations to support any external material used. A minimum of five (references required).
8
Word Count: 2 pages (exclusive of all references and appendix)
Assessment
This is an individual assignment and would be assessed for: The use of memo format.
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