Order from us for quality, customized work in due time of your choice.
https://youtu.be/XI2qK1UASxI
Review the Promotional Mix video.
1. Use this conte
https://youtu.be/XI2qK1UASxI
Review the Promotional Mix video.
1. Use this content and the course reading material to define integrated marketing communication (IMC).
NOTE: The reading shares that one challenge for IMC planners, however, is the U.S. Hispanic market. Broadly defined, the Hispanic market includes those of Spanish, South American, Mexican, and Caribbean descent. As the number one minority in the United States, Hispanics comprise a market that is diverse with respect to preferences and lifestyles. Many in this market still speak Spanish (or native country dialect) as their primary language.
2. Investigate the Hispanic market using your favorite search engine. After you have reviewed marketing and advertising efforts toward this target market, propose an IMC promotional mix that you believe would be ideal for carrying a shopping mall’s message to Hispanics. The basic message would be “Come to the Mall—We’re Here to Serve Your Needs.” The shopping mall believes that as they attract Hispanics, sales and profits will increase.
3. After completing your initial post, discuss the promotional mix plan proposed by your peers by commenting on at least two of your peers’ posts.
Order from us for quality, customized work in due time of your choice.