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For this assignment, you will complete the Brand Citizenship Positioning Workshe
For this assignment, you will complete the Brand Citizenship Positioning Worksheet for your chosen brand (DOW CHEMICAL COMPANY) and identify where that brand is on the 4-quadrant Brand Citizenship Map.
Using the completed Brand Citizenship Positioning worksheet and the position on the 4-quadrant Brand Citizenship Map, write a 250 word game plan to change the position of your chosen brand. Make sure to mention the brand citizenship steps, defining attributes and scores as well as the map position in your game plan. Explain how you will change the position clearly with actionable items.
Length: 250 Words
MY CHOSEN BRAND IS DOW CHEMICAL COMPANY
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