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We will be discussing 3 themes this quarter:
STRATEGY
CREATIVE
CUSTOMER INSIGH
We will be discussing 3 themes this quarter:
STRATEGY
CREATIVE
CUSTOMER INSIGHTS
PROCESS:
Each student chooses 1 topic for 50 points.
2. Find an article, story, great example, video, etc. that is related to marketing, communication or promotion and will be relevant and interesting to your audience, our class! You will need to read, understand and be able to tell us about the topic you chose.
3. Be ready to present to the class, telling us three things you have learned / the insights you gained. Organize in a PPT to present to the class.
WHY? WHY? WHY?
And tell us in 3 – 5 minutes and then the class will discuss.
If you are not present in class, you lose your opportunity and the points. No MAKE-Ups.
Post your PPT, with the link and briefly outline your three insights.
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