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Valentine’s Day has, sadly, become a major consumer spending occasion. This cul
Valentine’s Day has, sadly, become a major consumer spending occasion. This cultural phenomenon displays many consumer behavior concepts in action. This project is designed to explore this American consumption ritual. In investigating and analyzing the consumer behaviors associated with this occasion, you should focus on the attitudes and behaviors of recent years, but feel free to identify differences during the pandemic, if you like.
I have attached the document for this assignment with all the information and instructions needed to get this project done and I have also attached the course textbook just in case you need to look at different course concepts.
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