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For the assignment this week, you will choose a company from our textbook (Brand
For the assignment this week, you will choose a company from our textbook (Brand Relevance: Making Competitors Irrelevant by David Aaker) or a Fortune 500 company and will prepare a 3 – 5 page essay on the power of culture and values in retail and how categories and subcategories are defined in the company you chose. This assignment must be in APA format. Make sure to provide at least three outside sources to support your work.
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