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Persuasive Essay
Purpose: As a member of your academic, civic, and professional
Persuasive Essay
Purpose: As a member of your academic, civic, and professional community, you will need to communicate persuasively with others to solve problems. From requesting a raise to expressing political opinions or asking a corporation to change their policy on a matter of importance to you, your personal and professional life will include many opportunities to persuade. By learning to understand your audience and craft a persuasive argument that is tailored to a particular audience and situation, you will build both academic and professional writing skills.
Your assignment is to write a persuasive essay on the topic you have selected for class assignments. You have already completed your initial investigation on your subject, so your ideas should be circulating. Your essay should be directed to a specific person, corporation, publication, or entity regarding your subject. Who would be the best person to help with your cause? You must have a specific audience in mind, be it the readers of a specific publication, a friend, or a particular community leader, employer, etc.
Research: Before writing, you will want to read and analyze other arguments and opinions on your issue. You will also want to talk with those who disagree with you to gain further insights into how your audience will approach the issue. If you are writing to a specific person, conduct an interview to ascertain his or her views on the issue. If you are writing to a company or corporation, research the policies you are asking them to change.
If you wish to use the research you have done during the inquiry stage of this assignment, you MUST use MLA format and cite it correctly.
Audience: I will grade this assignment; however, I will grade it based on how well it employs persuasive techniques to influence your intended audience. For purposes of this essay, also think of your audience as a group of decision-makers you are trying to persuade. Some members of your audience are likely to support your point of view, while others will certainly be skeptical. Communicating effectively with multiple audiences is challenging, but very important to a successful essay. Whether the audience is supportive or skeptical, they’ll be looking to you to provide them with additional insight and a fresh perspective.
Scope: Carefully limit your topic to an argument you can thoroughly treat within the parameters of this assignment. Make sure your topic is both interesting and useful to support your selected subject.
Format: The final persuasive essay should be at least 3-4 pages long (1,000-1,500 words), double-spaced, Times New Roman 12 font, not counting any bibliographic information. Follow MLA guidelines carefully, including page numbering and citation conventions. Use at least one Peer-reviewed document and reference it in your text and on a reference page.
Turnitin: Students will not receive credit for work with a Turnitin score of over 14%. Please use your own words and cite borrowed information properly using MLA style.
Persuasive Letter Detailed Instructions.
To begin our section on persuasive writing, we must start by using an appropriate topic and beginning the research process to find credible, authoritative sources to support your topic. This should be easy since you have selected your topic at the beginning of class.
Simply put, persuasion is getting other people to do things they aren’t required to do. Persuasion helps us to succeed in every facet of our lives.
Remember that whenever you write, you should have a clear vision of your audience. You’ll want to determine what their needs, motivations, and backgrounds are and how those factors contribute to the approach you take in writing.
There are various reasons why you’ll want to conduct research and include credible sources in your essay.
To share facts, statistics, studies, or examples that help support your point of view
To offer the opinions of experts who are writing on the topic
To help support your points of view
To acknowledge positions that are in contrast to your own
As you come across research, you’ll need to determine whether or not your sources are credible and relevant for inclusion in your essay. Because of the wealth of information available online, relying on websites can be tricky. Therefore, conducting scholarly research through Fresno City College’s Library can help you feel more confident that you are drawing from credible sources. They have sources from books, scholarly journals, and high-quality periodicals. These documents are peer-reviewed for your use. Review the PowerPoint to help guide you through the Library Research process.
As you locate potential sources for your essay, ask yourself the following questions to help establish whether or not the source should be used.
Is the source credible? Often articles will provide a bio on the author. If no information about the author is included in the article, use a search engine to collect information about the author’s background or expertise. You’ll want to understand how or why the author is connected to your topic, so be sure to find out how his or her background, credentials, or experiences relate to the subject. Keep in mind that the less information you can find about your source, the less likely your source is credible. Of course, if you are not able to find any information regarding your source’s background, the source likely should not be used. In addition, sources without bylines (in other words, no author’s name is provided) should be approached very skeptically.
What is the source’s bias? While you will want to collect some objective information on your topic (i.e. facts, statistics, etc.), your ultimate goal is to join the conversation about your chosen issue. Academic conversations are made up of informed opinions, so keep in mind that those who are writing about your topic likely will bring some biases to the table (just as you will when you write). It’s not important to eliminate biases, but it’s important to understand where biases come from and to acknowledge that they are present. If, as you uncover potential biases, you note that information seems to be presented unethically, you likely will not want to use the source.
How current is the source? Generally, recent sources tend to be more credible than older ones, especially if you are citing statistical information from them. Of course, you may need to include some historical information on your topic that will require you to use sources from the past. Just as you should be skeptical of a source without a byline, you should be equally cautious in using updated sources.
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