This is part 3 of a 4-part assignment called Marketing Strategies Analysis. This

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This is part 3 of a 4-part assignment called Marketing Strategies Analysis.
This

This is part 3 of a 4-part assignment called Marketing Strategies Analysis.
This part of the assignment should include Marketing and Product Objectives, Target Markets, Points of Difference, and Positioning.
Assignments parts 1 and 2 have been added as attachments to better understand the current product for reference.
I have also added an example of a marketing strategy from the textbook to help you better understand the assignment and assignment instructions and a grading rubric.
Please let me know if you have any questions. 

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