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apa style All references must be cited using APA format. This includes both in-t
apa style All references must be cited using APA format. This includes both in-text citations and the reference list at the end of the document.
the answer will go through SafeAssign blackboard (no chat gbt )
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. (LO-1)
Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. (LO-3)
Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (LO-4)
Critical Thinking(Max Marks-10)
Firms institute a variety of brand-related strategies to create and manage key brand assets that includes like brand extension and line extension, manufacturer brands and private-label brands, co-branding and Brand Licensing. Critically examine these all strategies with the help of suitable examples from the local market in Saudi Arabia. (CH-11, CLO-1) (4 Marks)
A local health club is running a promotional campaign that promises you can lose an inch a month off your waist if you join the club and follow its program. How might this claim cause a communications gap? What should the club do to avoid a service failure?
Imagine you are the product manager for Neutrogena’s sun protection product line and your team developed a new type of sunscreen.Which B2B pricing tactics would you use to promote it? Why? (CH-15, CLO-4) (3 Marks)
(CH-13, CLO-3) (3 Marks)
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