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Graduate Consumer Behavior Homework 3 Spring 2024
50 possible points
Due April 2
Graduate Consumer Behavior Homework 3 Spring 2024
50 possible points
Due April 22.
Submit on Blackboard
You need to write at least 3 full pages.
The Instructions
Use 1-inch margins.
Use a 12-point font (Times is preferred).
Use double spacing.
Do not repeat my questions in your writing.
Do not add extra spaces to your homework.
Save your work as Last Name CB Hwk 3 (Example, Jensen-CB Hwk3.doc).
Do not submit Pages files; if you use Pages, submit your work as a PDF.
Write your name, the course number, and the assignment name in the top left of the assignment (Example, Ricard Jensen, CB Hwk3).
Spell-check your work.
The Assignment
Study the PDF, “A Brand’s Guide to Gen Alpha,” and answer these questions.
2023 GWI – A Brand Guide to Gen Alpha-2.pdf
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Q1. Study pages 1 to 10. Describe facts and ideas in the section of the report titled “Meet the Parents” that you find most interesting.
Q2. Study pages 11 to 19. Describe facts and ideas in this section of the report related to “Generation Alpha’s Use of Screen Time that you find most interesting.
Q3. Study pages 20 to 34. Describe facts and ideas in this section of the report related to “Purchasing Power & Brand Preferences of Generation Alpha” & “Securing A Financial Future” that you find most interesting.
Q4. Study pages 35 to 39. Describe facts and ideas in this section of the report related to “Healthy Habits” that you find most interesting.
Q5. Study pages 40 to 46. Describe facts and ideas in this section of the report related to “Seeing the World” that you find most interesting.
Q6. Discuss what you learned about the consumer behavior of Generation Alpha and their siblings and parents by studying this report. You might want to contrast the traits of your generation to Gen Alpha.
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