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Read the article: “Evaluating the Marketing Communication Strategy of Volkswagen
Read the article: “Evaluating the Marketing Communication Strategy of Volkswagen in Post-Crisis Period: Application of Image Repair Theory” and then perform a case analysis that covers the following questions:
What do you believe were the most important key elements of Volkswagen’s marketing communication strategy in post-crisis period?
In order to execute Strategy 2025 in response to an emissions scandal, do you believe what was suggested in the article is the best approach? Supported by credible resources, discuss why it is the best approach or propose a better approach.
Discuss whether Volkswagen took appropriate steps to reduce the impact of crisis on various stakeholders.
Are the initiatives designed to transform certain areas of Volkswagen’s core business achievable that are outlined in their strategy 2025? Why or why not?
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