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Toys in America
Conduct an online search for children’s toys. In doing so, you
Toys in America
Conduct an online search for children’s toys. In doing so, you will need to look at and take note of the toys marketed to boys and toys marketed towards girls. You can do a generic online search or search through popular stores. Then analyze, describing specific toys that you feel support your argument about the patterns that you’re seeing. In your analysis, please answer the following questions.
What messages do the toys seem to be telling today’s kids about what it means to be either a girl or a boy in our (Nacirema) culture? Make sure that you address both sides of the gender binary that our culture often uses (boy vs. girl) in today’s marketing.
How could the messages that children get about gender affect what we might see in the ideas and behavior of American adults? In what ways do you see adults in our society taking on gender roles in which they act out messages that they probably got about gender when they were children?
Is there a specific sociological perspective that could help us understand this better?
Remember, the earliest messages in the toolkit tend to be the most formative and impact peoples’ worldviews so it does matter what messages we send to kids about gender through their toys. Not every message we get is explicit, some are embedded in the culture (including material culture) around us. Give specific examples to support your arguments.
Keep in mind that this is not an opinion piece, this is an observation and analysis. While it’s okay to tell me what you think, the large majority of this section should be from a more objective, scientific perspective. Kick in that sociological perspective, take a step back from what is normal to you, and tell me what you are observing in our culture about the way that we gender our children. To a sociologist, gender is learned – so your job here is to be a sociologist and analyze exactly how we teach it, even to young children.
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