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Think about the last time you visited a local retailer, preferably one that has
Think about the last time you visited a local retailer, preferably one that has commissioned salespeople. For example, an electronics store (PC Richards), furniture store (Raymour & Flanigan), or department store (Bloomingdale’s) and discuss your shopping experience.
In your opinion, how effective was the salesperson. What did they do to try to build a relationship with you? What sales techniques did they use? Did they discuss FAB with you?
Submit your response in approx. a 1 page document. Be sure to spell check & proof read.
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