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Social marketing is the planning and implementation of programs designed to brin
Social marketing is the planning and implementation of programs designed to bring about social change using concepts from commercial marketing. With this in mind, I would like you all to research the following social marketing campaigns: “Click it or Ticket,” the Florida “Truth” campaign, and the national WIC breastfeeding promotion project. Please choose one campaign and address the following:
Who is communicating and why?
Who owns, profits from, and pays for media messages?
How are media messages communicated?
Who receives media messages and what sense is made of them?
What are the intended or underlying purposes and whose point of view is behind the message?
What is NOT being said and why?
Is there consistency both within and across media?
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