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Argentina has been producing wine since the 16th century and has just started co
Argentina has been producing wine since the 16th century and has just started competing globally. Currently, there is 278 wineries with 1047 labels. Ninety-five (95%) of wine consumption is produced domestically. The opportunities Argentina presents are attractive to foreign investors from around the world.
The Malbec grape is very well known in Argentina. However, consumers in other countries around the globe are less familiar with it.
Review the following case study as a guide to answer the question below. Ignore ALL questions that are in the case study.
QUESTION
According to Jose Zuccardi “We are very optimistic; we think Argentina is growing in export sales and the reason is that we offer good value to consumers who may be looking to spend less money for the same or better quality.”
As an international marketing consultant based in Argentina, you have been approached by Jose Zuccardi CEO of the Fusion wine company who is interested in targeting a lucrative market in the Caribbean for its wine export. You are to prepare a thorough analysis and assessment of the selected country’s market that you would like to target and present to the CEO.
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