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In the readings and videos this week you are exposed to information about global
In the readings and videos this week you are exposed to information about global opportunities and business strategy.
For this forum, answer the following questions using the textbook and the other module materials as needed:
What are the components of a PESTEL analysis?
What is a SWOT analysis?
One of the reasons that firms expand across borders is to expand the impact and value created by their strong brands. Kohl’s Corporation is a very large and successful US retailer, but it has no physical or Internet retail outlets outside the United States. Kohl’s is looking to expand into your nation. Undertake a PESTEL and SWOT analysis to determine what the opportunities and barriers would be in this nation. In your opinion, should Kohl’s pursue an expansion or should it stay “local”?
Be sure that you reference the module materials to develop your position and support your statements. Use APA citations and references.
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