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Task
Your task is to identify an organisation (producer and/or brand owner), tha
Task
Your task is to identify an organisation (producer and/or brand owner), that is involved in the marketing of luxury clothing goods and prepare an individual report addressing the following issues.
You must undertake an evaluation of the organisation’s customer engagement strategy. Particularly exploring the current customer value approaches and identifying their competitive market position.
As such, you should evaluate the organisation’s current customer groups and competitors as well as identifying any external factors impacting upon the brand. Using suitable research, you must evaluate the above factors and then identify suitable marketing mix strategies to move the business forward.
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