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Assignment 1: Emerging Trends and Market Analysis Elevator Pitch and Executive
Assignment 1: Emerging Trends and Market Analysis Elevator Pitch and Executive Summary
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Individual Assignment 1: Emerging Trends and Market Analysis Elevator Pitch and Executive Summary
Objective: Identify and analyze an emerging trend in a business market that you find interesting. Develop and present a strategic recommendation based on this trend.
Components:
Elevator Pitch Video
Executive Summary
1. Elevator Pitch Video
Length: 1-3 minutes
Content:
Introduction: Briefly introduce yourself and the emerging trend or market you have chosen.
Market Overview: Provide a concise overview of the market, including key characteristics and current trends.
Strategic Opportunity: Clearly define the strategic opportunity presented by this trend.
Recommendation: Present your strategic recommendation to capitalize on this opportunity.
Explain the rationale behind your recommendation.
Highlight key benefits and potential challenges.
Conclusion: Summarize your pitch and reinforce the importance of your recommendation.
Format:
Ensure good video and audio quality.
Use visual aids (e.g., slides, charts) to enhance your presentation.
Maintain a professional tone and appearance.
2. Executive Summary
Length: 1-2 pages
Content (Example Structure, feel free to be creative):
Introduction: Briefly introduce the emerging trend or market and its significance.
Market Analysis: Summarize the key characteristics and trends of the market.
Strategic Opportunity: Define the strategic opportunity and its potential impact.
Strategic Recommendation: Summarize your recommendation and its rationale.
Key Benefits: Highlight the main benefits of your recommendation.
Implementation Plan: Provide a concise overview of the implementation steps.
Call to Action: Include a clear call to action, specifying what you want the reader to do next (e.g., consider investing, adopting the strategy, further discussion).
Conclusion: Reinforce the importance and impact of your recommendation.
Format:
Use a clear and professional layout.
Include headings and subheadings for easy navigation.
Ensure the document is free of grammatical and typographical errors.
Submission Guidelines
Elevator Pitch Video: Upload your video in brightspace (recommended) or to a platform of your choice (e.g., YouTube, Vimeo) and provide the link.
Executive Summary: Submit the document as a PDF file.
Evaluation Criteria
Clarity and Persuasiveness: How clearly and convincingly you present your recommendation.
Depth of Analysis: The thoroughness of your analysis of the market and trend.
Feasibility: The practicality and feasibility of your implementation plan.
Professionalism: The quality and professionalism of your video pitch and executive summary.
Call to Action: The effectiveness and clarity of your call to action.
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