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Assignment Instructions
Complete the following prompts for the Module 1 homework
Assignment Instructions
Complete the following prompts for the Module 1 homework assignment:
Provide an example of a recent purchase experience in which you were dissatisfied because the firm’s Marketing Mix did not meet your expectations. Indicate how the purchase fell short of your expectations. Be sure to explain whether your expectations were formed based on the firm’s promotion or something else. Finally, how would you advise the firm for the future, based on adjustments to their marketing mix?
Distinguish clearly between a Marketing Strategy and a Marketing Mix. Use an example to illustrate the concepts.
What are the social and ethical issues a company should consider when entering a foreign market?
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