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Background: Companies face many strategic decisions, such as what product lines
Background: Companies face many strategic decisions, such as what product lines to offer, what type of customers to target, and where to invest time and resources. Strategic decisions often involve millions or billions of dollars and may impact the long-term viability of a company. A wrong decision based only on gut feel could spell disaster. In addition, companies face many tactical decisions involving the profitability of specific product lines, customer segments, and individual locations. Operational decisions are those made daily, such as what materials need to be reordered.
ChatGPT is an artificial intelligence (AI) system known as a large language model (LLM). Large language models involve software that can discern word and sentence patterns after reading millions of pages of text. These AI systems are designed to produce grammatically and syntactically correct responses, but the results are not always factually correct. Just as a customer relationship management system cannot be used for the computer-aided design of new products, AI systems generally can do only one or two things. For instance, a specific AI system can generate English-language responses or identify faces in pictures and videos, but not both. Even though people can easily do many different things, individual AI systems cannot. ChatGPT was not designed as a business intelligence tool, so it cannot necessarily analyze data specific to a particular company. However, it can describe how AI technology could be used for business analysis.
Assignment: This assignment aims to understand how AI can be used as a business intelligence tool to improve tactical and strategic decision-making.
Research and describe the evolution of AI for natural language processing (NLP) from rule-based systems, to statistical models, to neural networks. Identify the information sources fed into ChatGPT to train the system. Include in-text citations.
Specify a decision necessary for the company you chose in Week 1. Determine the source of the data that an AI system would need to address your decision.
Ask ChatGPT, or another AI system, to describe how AI could be used to improve business intelligence for your Week 1 company. After you get a response, ask the AI system to explain at least one of its suggestions. Copy and paste the entire AI conversation including your questions and its answers (up to the first ten pages) into the appendix of your paper.
Summarize and analyze the AI chat in the body of your paper. Determine if the responses from the AI were accurate. Identify whether the AI responses focused on strategic, tactical, and/or daily operational decisions. Based on the AI responses and your own research, describe how AI might be used to address the important decision you identified above.
This paper must follow the formatting guidelines in The Publication Manual of the American Psychological Association (2020), (7th ed.) using Times New Roman 12-point font. The paper, as a minimum, must contain:
A title page as described here: https://apastyle.apa.org/style-grammar-guidelines/… to an external site.
Three to four pages of text-based content with in-text citations for sources used in your paper.
One or more reference pages in APA format. (Only sources cited in the paper should appear on the reference page.)
An appendix that includes up to 10 pages of your conversation with an AI system.
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