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General Instructions – PLEASE READ THEM CAREFULLY
The Assignment must be submi
General Instructions – PLEASE READ THEM CAREFULLY
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1.Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations. (CLO2)
2.Explain the contribution of functional, business, and corporate strategies to the competitive advantage of the organization. (CLO3)
3.Distinguish between different types and levels of strategy and strategy implementation. (CLO4)
4.Communicate issues, results, and recommendations coherently, and effectively regarding appropriate strategies for different situations. (CLO6)
Case study (1.5 Marks for each question)
Read carefully the case No.26 from your textbook entitled “Rocky Mountain Chocolate Factory Inc. (2008): Recipe for Success” (Authors: Annie Phan and Joyce Vincelette) and answer the following questions:
Briefly discuss the different functional strategies of the corporation (marketing, operations, distribution, HR, finance, and purchasing). (Not less than 250 words).
Describe the competitive position of the company. Briefly explain which type of competitive strategy is used. (Not less than 250 words).
What is/are the type(s) of the directional strategy (ies) used by the company? Justify. (Not less than 250 words).
How is the relationship between the company and its customers? What is the company doing to enhance their satisfaction and sustain the relationship with them? Justify. (Not less than 250 words).
II. Mini-project (1 mark for each question)
From a real national/international market, choose an example of acquisition or merger between companies and answer the following questions:
Present your chosen companies and explain the reasons for this acquisition/merger. (Not less than 200 words).
What is the method used by the company to manage the culture of
the acquired/merged company(ies)? Justify. (Not less than 200 words).
Assess the cultural compatibility of the companies. (Not less than 200 words).
Is this acquisition/merger successful? Why or why not? Discuss the competitive position of the company (after acquisition/merger). (Not less than 200 words).
The Answer must follow the outline points below:
Each answer should be within the range of word counts.
Format the text moderately – the margins must be equal-
Avoid copying
Avoid plagiarism
Reference: Use at least 8 with APA-style referencing.
Note: You can support your answer with the course book.
You can use secondary sources available on internet.
Order from us for quality, customized work in due time of your choice.