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Instruction to candidates
1.
Please read the instructions giv
Instruction to candidates
1.
Please read the instructions given in the question paper CAREFULLY.
2.
This question paper consists of four (4) questions.
3.
Statements with citations and followed by
references written in acceptable format is considered as part of good answer.
INSTRUCTION: Answer ALL questions.
Question 1
Write some background of the company that you are familiar
most, focusing on the marketing department and marketing effort it made in the
past and present that contribute to their success. Discuss also the readiness
or their plan for going international.
Marks will be given on clear explanation of the brief
history of an organization, how they started and how they make the business
grow as today with proper citations and references.
NOTE: the company’s background as described in question
1 must be used in answering all other three
questions (2-4).
Question 2
a.
Explain suitable marketing
strategies for the company to go global.
b.
Describe the world economy
scenario of today that can benefit the company.
Question 3
a.
Describe some of the
possible social and cultural challenges, when the company go international.
b.
Discuss on the statement:
“Good information system will be the key success to the company’s business
abroad”.
Question 4
a.
How would you advise the
company in using positioning and segmentation strategy in the new market?
Explain.
b.
Discuss how would you plan
for the company’s pricing and promotion strategy abroad.
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