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NEWSHOES OVERVIEW
Students will run their own athletic shoe manufacturing firms,
NEWSHOES OVERVIEW
Students will run their own athletic shoe manufacturing firms, exploring how each marketing variable affects sales. Product development and strategic expansion are key.
In the default scenario, the company is well established in the Home market, is new to the Domestic market, and may participate in contract bids and the Foreign market in the near future.
Students need to generate more sales while making effective use of marketing expenditures and keeping manufacturing costs low.
You will be making decisions:
Start-up Decision: At the beginning you will name your company
Period Decisions: This is the core of the simulation. Each period, you will review reports and revise your corporate and market specific decisions. By default, the re are also several ″special decisions that arise from time to time.
Creative Decisions: Creative decisions can be made at any point during the simulation and only effect results if you evaluate them
*By now you should have completed all 6 decisions rounds that started back on your second week. You will be required to COPY/PASTE the Performance Measure achieved (Net Profit, Cum. Net Profit, Total Unit Sales, Cum. Unit Sales, Return on Sales, Overall Customer Satisfaction, Weighted Score) for your last decision for period # 6, on your ″Submission″ space to be posted on Monday, June 19th, 2023 by 11:59 PM.
INSTRUCTIONS
*You are expected to have completed all competition rounds and to download your ″Comparative Results″ from your ″Simulation Exercise″
*Download your Comparative Results in Interpretive to an Excel file
*Click on the Excel Icon top right corner of the page, delete any information related to any of your classmates′ performance.
*Upload the file to this assignment link.
RUBRICS
You will be graded on the following ″Comparative Results″ measurements which compares you with each of your classmates and industry. These are:
Net Profit (Net income remaining in a quarter)＝ 15%
Cum. Net Profit (Total profit for all periods)＝20%
Total Unit Sales (The total units sold for your last quarter)＝15%
Cum. Unit sales (Total units sold for all periods)＝ 15%
Return on Sales (The profit produced per dollar sales)＝ 20%
Overall Customer Satisfaction (Total Customer Satisfaction rated)＝15%
Total Weighted Score Achieved ＝ 100%
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