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Prior to beginning work on this assignment, review Chapters 4 and 11 from the re
Prior to beginning work on this assignment, review Chapters 4 and 11 from the required text, Integrated Marketing Communications: Advertising, Public Relations, and More.
Imagine, as a marketing consultant with FEMSA
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, you have been assigned the task of purchasing media for their advertising campaign in the Canadian market. Prepare a presentation for the CEO and senior management of FEMSA that includes the following details.
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