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read the coca cola case : “Global_Marketing,_Global_Edition_—-_(PART_FOUR_THE_
read the coca cola case : “Global_Marketing,_Global_Edition_—-_(PART_FOUR_THE_GLOBAL_MARKETING_MIX).pdf
Answer the follwting 3 question (total should be around 500 words)
1. Do believe that soft drinks and other sugared beverages contribute to obesity, diabetes, and other health-relates issues?
2. Assess the timing and effectiveness of Coca-cola’s response to consumer concerns about sugar intake and the obesity controversy.
3. Coca-cola and its advertising agencies developed a new global campaign keyed to the tagline “Taste the feeling”. Assess its potential.
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