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Unit 3: The chapter reading in this Unit describes the Boston Consulting Group (
Unit 3: The chapter reading in this Unit describes the Boston Consulting Group (BCG) Matrix. The matrix is often used in actual business settings to describe the pros and cons of that businesses’ internal prospects.
Using either a small or large business of your choice as an example, write a 500 to 750 word report describing how parts of that company might fit into the BCG Matrix?
Your paper should:
Include a short introduction and a conclusion.
Discuss whether you think the BCG Matrix is always a good choice to use in a company analysis? Though not completely correlated, are there occasions when the use of a SWOT analysis is a better fit?
Portfolio planning like this is often useful, but are there limitations to the idea? Briefly discuss why this may be the case.
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